Tips and Techniques
to Get your Site to the Top
of the Search Engine Rankings
- and Stay There
DAVID VINEY
'The SEO Expert'
Did
you know that Google’s real share of the search market is near to 80%
and that more than 8 out of every 10 Google searchers never look beyond
page 2 of the results before finding what they need? Getting to the top
on Google can literally be a make or break mission for your business
online!
Are you invisible on the major search engines or going broke buying paid search positions? With leading SEO BOOK,
Get to the Top on Google you too can learn how to beat your competition and more than quadruple the traffic to your site!
Get
to the top on Google will help you get your site to the top of the
rankings – large or small, your business will show a greater increase
in visibility, accessibilty and sales conversion. This seven step guide
shows you how to:
– Attract searchers with the phrases that pay
– Court the crawl of the Google spiders
– Learn the art of copywriting and link building
– Target the long tail
– Employ the techniques for tracking and fine-tuning your campaign to MAKE MORE MONEY ONLINE.
THE WORLD GREATEST SEO "KING"
Search
Engine Optimisation (SEO for short) involves making it easy for search
engines to find your website and boost it in their rankings. Get to
the Top on Google is the first book to address all aspects of search
engine marketing through a simple seven-step tried and tested
methodology.
Designed to be
accessible for the beginner but comprehensive enough for the skilled
marketer, the book is illustrated with global case studies – and
includes emerging ideas in Web 2.0, local search optimisation and the
future of search itself
David Viney is a leading SEO expert and
works with companies large and small to improve their search engine
rankings. He has steered multimillion-pound e-business projects at
British Airways and Centrica, and his clients include Amazon and
Microsoft.
A regular speaker at conferences, he is a graduate of the London School of Economics, a chartered accountant and a member of SEMPO, the Search Engine Marketing Professional Organisation.